1) Has Apple become a stronger, less leveraged and more liquid company than it was 3 years ago?

  • Explain what data supports these conclusions.
  • What are the primary concerns?
  • What are the secondary concerns?
  • What are additional concerns?

By Raymond M. Mullaney, CEO
January 9, 2025

3-Year History of Important Financial Metrics (in billions):

  12/31/2021 12/31/2022 12/31/2023 12/31/2024* 3-Yr Change
Market Cap $2,901.65 $2,066.94 $2,994.37 $3,785.30 +$883.66 (+30%)
Cash & Investments $63.91 $51.36 $162.13 $65.17 +$1.26 (+2%)
Revenue $378.32 $387.54 $385.71 $391.04 +$12.71 (+3%)
Total Debt $309.26 $290.02 $111.13 $308.03 -$1.23 (-0%)
Tangible Equity $71.93 $56.73 $52.89 $56.95 -$14.98 (-21%)
Net Income $100.56 $95.17 $100.91 $93.74 -$6.82 (-7%)
Net Cash Position -$245.35 -$238.67 -$206.31 -$242.86 +$2.49 (+1%)

*Most recent financial statement only as of 9/30/2024

  1. What has been the percentage change in their sales over the past three years?
  2. What has been the percentage change in their Net Income over the past three years?
  3. What has been the percentage change in their Tangible Equity over the past three years?
  4. What has been the percentage change in their Total Liabilities over the past three years?
  5. What has been the percentage change in their Gross Profit Margin over the past three years?
  6. What has been the percentage change in their Net Profit Margin over the past three years?
  7. What’s the percentage change in their Cash & Short Term Investments (STI) in the last 3 years?
  8. How much Cash & STI did Apple have 3 years ago?
  9. How much Cash & STI does Apple have now?
  10. How much tangible equity did Apple have 3 years ago?
  11. How much tangible equity does Apple now?
  12. What were Apple’s total liabilities 3 years ago?
  13. What was their price to sales ratio 10 years ago?
  14. What was their price to sales ratio 5 years ago?
  15. What is their price to sales ratio now?
  16. What was their price to earnings ratio 10 years ago?
  17. What was their price to earnings ratio 5 years ago?
  18. What is their price to earnings ratio now?
  19. Historically, do the P/S ratios of companies with slowing revenue growth rise or contract?
  20. Historically, do the P/E ratios of companies with slowing earnings growth rise or contract?
  21. Historically, are the P/S & P/E ratios of companies with the largest revenues Lower, much lower, about the same, larger, or much higher than companies with the largest revenues and earnings?
  22. Historically, what have been the average P/S ratios of the 10 largest companies in the US?
  23. Is that ratio higher or lower now? Explain why?
  24. Historically, when P/S ratios of S&P companies were lowest, did their future prices rise or fall?
  25. Historically, when P/E ratios of S&P companies were highest, did their future prices rise or fall?
  26. Do the prices of companies that are strong and profitable rise the most when their P/S ratios were at their lowest levels or at their highest levels?
  27. Is it more or less probable that Apples P/S and P/E ratios will rise from their current levels?
  28. If either, Apple’s revenues or earnings their slow somewhat, how much could their P/S ratio fall?
  29. What effect will a lower P/S ratio have on their price?
  30. What effect will a lower P/E ratio have on their price?
  31. Ten-year changes in Apple’s financial profile:
Apple 1/9/2015 1/9/2025 10-Yr Change
Market Cap $652 billion $3.67 trillion +462%
Revenue $183 billion $391 billion +114%
Net Income $39.5 billion $93.7 billion +137%
Cash & ST Inv’s $25.1 billion $62.2 billion +160%
P/S Ratio 3.6 9.6 +163%
P/E Ratio 14 40 +137%
3-Yr Annual
Revenue Growth
19.1% 2.25% -88%
  1. Does Apple have as much revenue and earnings growth potential in the next 10 years as they had 10 years ago?
  2. Does Apple’s stock price have as much growth potential today as it had 10 years ago?
  3. Is Apple’s stock price more or less risky now than it was 10 years ago?
  4. Has there even been a company with Apples’s financial profile whose stock price has grown?

Out of approximately 2,300 companies with a market value exceeding $1 billion, how many of these companies may have strong and liquid balance sheets, a solid earnings history, significantly lower P/E and P/S ratios, and operate in industries far less vulnerable to a consumer recession, a market correction, tariffs on Chinese imports, a technology innovation that reduces the demand for Apple’s leading edge products, and the most predictable of event that will cause their price to decline significantly, the inevitable forces of a compression in both their extremely-high, Price-to-Sales and Price-to-Earnings ratios?

How many solid companies can provide you with far greater upside and less risk of a major decline? Many. And quite a few are paying a dividend of 4% or more and have a far greater probability of recovering from a significant market decline, where Apple may not.