ERS’s PRI™ indicated 9 of these 10 mega-cap companies were very overpriced and very risky.

By Raymond M. Mullaney
December 5, 2024

The Best-Performing Stock From 7/5/24 to 12/2/24 Has Been Tesla.
Berkshire Hathaway is Up 15.7%. The Other 8 of the 10 Largest US Companies Fell -0.2%.

(9 of these 10 companies had very unfavorable ERS ratings,
while Berkshire Hathaway had a favorable ERS rating)

7/5/2024 to 12/2/2024 Study:
Analysis of ERS’s Ratings on 10 Mega-Cap Stocks in 2024

The cost (market cap) of the 10 largest companies in America on 7/5/2024 was $19.15 trillion.
Our data strongly indicated that the prices of most of these 10 companies would meaningfully decrease in the next 2 or more years.

Company Price
7/5/24
Market Cap
7/5/24
PRI™
7/5/24
FRR™
7/5/24
Price
12/2/24
Return to
12/2/24
Alphabet $190.60 $2,349 86 61 $171.49 -10.0%
Amazon.com $200.00 $2,081 71 69 $210.71 +5.4%
Apple $226.34 $3,471 100 73 $239.59 +5.9%
Berkshire Hathaway $618,545 $889 33 17 $715,880 +15.7%
Broadcom $170.33 $793 100 100 $166.51 -2.2%
Eli Lilly $914.57 $823 90 100 $799.80 -12.5%
Meta Platforms $539.91 $1,370 92 74 $592.83 +9.8%
Microsoft $467.56 $3,475 100 89 $430.98 -7.8%
NVIDIA $125.83 $3,095 98 94 $138.63 +10.2%
Tesla $251.52 $804 90 88 $357.09 +42.0%
Total: $19,149 92 84 Average: +5.6%
S&P 500 5,567.19 6,047.15 +8.6%
NASDAQ 18,352.76 19,403.95 +5.7%

Market cap amounts in billions

ERS Ratings and Price Changes of the 9 Mega-Cap Stocks
With 46 Alternatives and 849 Other Alternatives
(Note the very significant ERS Ratings differences between the best 100 and the worst 100 companies)

From 7/5/24 to 12/2/24, the 10 largest companies rose an average of 5.6%.

The 9 companies with PRI™ ratings over 70 rose an average of 4.5%,
while the 1 company with a PRI™ rating under 35 gained 15.7%.

Companies with PRI™ Ratings Over 70

Company Price
7/5/24
PRI™
7/5/24
FRR™
7/5/24
Price
12/2/24
Price Change
Alphabet $190.60 86 63 $171.49 -10.0%
Amazon.com $200.00 71 69 $210.71 +5.4%
Apple $226.34 100 75 $239.59 +5.9%
Broadcom $170.33 100 100 $166.51 -2.2%
Eli Lilly $914.57 90 100 $799.80 -12.5%
Meta Platforms $539.91 92 78 $592.83 +9.8%
Microsoft $467.56 100 89 $430.98 -7.8%
NVIDIA $125.83 98 94 $138.63 +10.2%
Tesla $251.52 90 89 $357.09 +42.0%
Average   92 84 +4.5%
S&P 500 +8.6%

Companies with PRI™ Ratings Under 35

Company Price
7/5/24
PRI™
7/5/24
FRR™
7/5/24
Price
12/2/24
Price Gain
Berkshire Hathaway $618,545 33 17 $715,880 +15.7%
S&P 500 +8.6%

46 Alternative Companies

On 7/5/24, ERS identified 46 very favorably rated companies,
each with a market cap over $1 billion and an FRR™ under 10.

Group PRI™
Rating
FRR™
Rating
Price Change
46 Alternative Companies Average: 16 Average: 7 +12.3%
S&P 500 +8.6%

849 Alternative Companies

On 7/5/24, ERS identified 849 alternative companies with positive net income
and total market value equal to the total market value of the 10 mega-caps.

Group PRI™
Rating
FRR™
Rating
Price Change
849 Alternative Companies Average: 48 Average: 41 +18.9%
S&P 500 +8.6%

90 of the 849 Alternative Companies
The 10 Largest From Each Sector, Except Basic Materials & Real Estate

Total
Market Cap
Total
Revenue
Total
Net Income
Communication
Services
AT&T Inc Charter Comms Comcast Fox Interpublic Group $777
billion
$564
billion
$60
billion
Match Group Omnicom Group Sirius XM T-Mobile US Verizon
Consumer
Cyclical
Airbnb Booking Holdings Home Depot Lowe’s Companies Marriott Int’l $1,320
billion
$478
billion
$60
billion
McDonald’s Nike O’Reilly Auto Starbucks TJX Companies
Consumer
Defensive
Altria Group Coca-Cola Constellation Brands Keurig Dr Pepper Kimberly-Clark $1,424
billion
$466
billion
$66
billion
Mondelez Int’l PepsiCo Philip Morris Int’l Procter & Gamble Target
Energy Chevron ConocoPhillips Energy Transfer LP Enterprise Products EOG Resources $1,351
billion
$1,094
billion
$103
billion
Exxon Mobil Marathon Petroleum Occidental Petro. Phillips 66 Schlumberger
Financial
Services
American Express Bank of America Berkshire Hathaway BlackRock Citigroup $2,845
billion
$1,075
billion
$215
billion
Goldman Sachs JPMorgan Morgan Stanley Progressive Wells Fargo
Healthcare Cencora Centene Cigna Group CVS Health Elevance Health $959
billion
$1,759
billion
$72
billion
HCA Healthcare Humana IQVIA Holdings Johnson & Johnson McKesson
Industrials Caterpillar CSX Corp Deere & Co FedEx General Dynamics $1,046
billion
$506
billion
$60
billion
Honeywell Int’l Illinois Tool Works Lockheed Martin Union Pacific UPS
Technology Applied Materials Auto. Data Process. Cisco Systems Cognizant Tech. Fiserv $1,124
billion
$304
billion
$52
billion
HP Inc IBM Corp Microchip Tech. Paychex Qualcomm
Utilities American Electric Constellation Energy Dominion Energy Duke Energy Exelon $630
billion
$210
billion
$31
billion
NextEra Energy PG&E Public Service Enter. Sempra Southern Co
Total $11.5 trillion $6.5 trillion $718 billion

Market Cap to Revenue of the Largest 10 Companies, 9/30/1994 to 9/30/2024

Sample: 10 largest companies by market cap on each end-of-month date, excluding companies without market cap, revenue, liabilities or tangible equity data.

  • 349 one-year periods
  • 325 three-year periods
  • 301 five-year periods

Market Cap of the Largest 10 Companies to US GDP, 9/30/1994 to 9/30/2024

Sample: 10 largest companies by market cap on each end-of-month date, excluding companies without market cap, revenue, liabilities or tangible equity data.

  • 349 one-year periods
  • 325 three-year periods
  • 301 five-year periods

Reference

Price is the amount you pay for a stock. The actual price is the market capitalization of the company. Prices fluctuate tremendously due to the emotions of investors. These emotions determine supply and demand and thus prices in the short run.

Value is the intrinsic economic worth of a company. There are many ways to value a company. Prudent investors develop conservative and reliable estimates of the minimum value of every company they invest in before they invest in it. A company’s stock price often rises and falls significantly, but its value rarely changes meaningfully in short periods. Its price moves strictly on the basis of its perceived value, not its actual value. There is a difference. Not knowing this difference will cost you your savings. Most often, the price of a stock is very significantly higher than its  minimum value. Rarely does a stock’s price decline and remain significantly below its minimum value. When it does, typically it is acquired at higher prices.

Risk of Loss: Before investing, prudent investors assess the potential maximum loss they may suffer as a shareholder.

Risk is the difference between the current price of a stock and the price it may fall to if:

A.Their revenues or earnings fall even somewhat more than the market expects

B.New unknown competitors enter the marketplace and capture greater market share

C.The economy or the stock market takes an unexpected turn for the worse

There are dozens of additional reasons why a stock’s price may fall. Many of these risks can be identified and quantified, but not all. This makes investing very risky. Long-term investing success is dependent upon avoiding stocks whose prices have a higher statistical probability of falling meaningfully than their probability of rising meaningfully. Data scientists produce objective studies to measure and rate the statistical probability and magnitude of future stock price changes. Measuring whether a stock has a greater statistical probability of rising than falling is the work of data scientists.